We are pleased to announce that we will be opening our doors from Monday 17th May! We may look a little different but we are doing everything possible to ensure you have a safe any enjoyable stay.

Please see below for what you can expect when visiting The Auckland.

Prior to Arrival

We will be contacting you 48 hours before your stay, to confirm all details, restaurant reservations and any other requests. We will also give you the option to pay your balance and complete our check in process in order to minimise contact time and reduce traffic in our Reception area.

On Arrival

Please come to Reception as normal where, should you have taken advantage of the option to pre-pay in full, you will be given your room key. You will then be directed to your allocated bedroom in order to avoid any unnecessary congestion in our Reception area. This is to minimise check-in time and assisting with social distancing guidance.

Hand sanitiser stations are in place at entry points, public areas, reception, restaurant, bar and we encourage you to use these frequently, in addition to regular hand washing. New signage has been installed to ensure government required social distancing within the hotel.

Read the full details of what can you expect when visiting The Auckland…


Our customers trust us.


We listen to our customers.


40 years of experience.


We are a family run hotel in Morecambe

Whatever your needs, for a successful break or holiday you’ll find our staff, friendly, very obliging and helpful. From great food, to a good night’s sleep we strive to make sure your stay is enjoyable.

CORONA VIRUS: We are taking every precaution with regard to guests’ wellbeing. If you are suffering and have already booked with us, please get in touch to discuss. More details here…

  • 54 Bedroom Hotel
  • All En Suite
  • Great Food
  • Great Service

40 Years

Hotel Experience


The Auckland Hotel is the place for holidays, occasions and meet-ups with friends and family.


You’ll love our sea view and standard rooms. Excellently maintained throughout your stay.


Guests routinely give us lovely comments and compliments about our food and service.


We offer entertainment most evenings. Guests are very welcome to join in with everything.


The Auckland is within easy reach of so many attractions to enhance your stay.

Trip Advisor Reviews

  • star rating  Every single member of staff were very friendly and helpful and could not do enough for you. The food was excellent as was the evening entertainment. Honestly if you are... read more

    September 15, 2021

    star rating  Bay view room which had a lovely outlook but it was very small. The walls are a little thin between rooms as you could hear a child crying for ages... read more

    August 26, 2021
  • star rating  Stayed one night, and brought the parents as a treat. Or not in this case. We paid extra for the bay view, which was beautiful, but the rooms... read more

    August 24, 2021

    star rating  Great communications prior to arrival. Lovely fresh, warm an clean feeling as soon as you enter. Laura who was on reception was so lovely, cheery and welcoming - excellent customer... read more

    August 22, 2021
  • star rating  We stayed at Aukland hotel 7th to 14 th August with a Hunts coach trip. We had a warm welcome from everyone .Our cases were swifly taken to our room... read more

    August 18, 2021

    star rating  Stayed at The Auckland for 1 night and it was lovely and clean, check in was quick and we got a room with a view of the bay and promenade.... read more

    lorraine r
    August 15, 2021
  • star rating  Requested a room accessible to walking frames with a sea view. Good sea view, not flat access as promised by hotel, but accessible. Lift broke down first night... read more

    August 14, 2021

    star rating  Very Friendly Hotel. Staff were friendly and helpful. Service at breakfast was exceptional and a good choice of food available.Parking was a bonus but is on a first come first... read more

    Jeff P
    August 7, 2021
  • star rating  Hotel very welcoming, the staff throughout our 4 day stay were the friendliest, most efficient and cheerfully helpful we have ever encountered. During these difficult times of staff... read more

    August 6, 2021

    star rating  Great hotel staff are brilliant Car park to the back clean rooms breakfast served promptly and efficiently Hotel has a lift with a wonderful sea view from the lounge and... read more

    July 24, 2021
  • star rating  I just spent six days at The Auckland Hotel.That was my 7th visit and my sisters 1st.
    Everything was really good and well organized.
    We were given a lovely seaview... read more

    Maureen M
    July 19, 2021

    star rating  Had a lovely stay, hotel very clean and welcoming. Staff were efficient, helpful and kind. We had an incident when a moron who had consumed too much alcohol set off... read more

    July 18, 2021
  • star rating  My Wife Kath, and I recently spent a week in this Brilliant Hotel situated on the sea front in Morecambe Lancs. Our initial contact with Clair was very smooth... read more

    James I
    July 15, 2021

    star rating  Me and my partner stayed here over weekend
    Worst hotel I’ve ever stayed in
    Are room was tiny and not the cleanest
    Had to keep curtains closed... read more

    July 12, 2021
  • star rating  This was by far the worst hotel we’ve ever stayed in. We paid £70 to stay in a cupboard basically. The bathroom was even worse, being pregnant didn’t help,... read more

    July 11, 2021

    star rating  We have just got back from a week stay at the Auckland Hotel.
    Wonderful comfortable beds, very clean. We had a great sea view. room no 214. Bathroom very small... read more

    July 10, 2021
  • star rating  got there and booked in took a long time and the gentleman that was booking us in cancelled my card twice told him all it required is my pin and... read more

    July 5, 2021

    star rating  Just returned from an Alfa trip to Morecambe, staying at the Auckland, excellent break , lovely food , really well cooked, good choice. the main thing that really made... read more

    July 3, 2021
  • star rating  Stayed here this week with my elderly Mum having not seen her much during the pandemic. Felt very safe due to the excellent arrangements for Covid.The staff here are so... read more

    June 6, 2021

    star rating  Comfortable hotel on seafront.Very clean,spacious rooms with very comfortable bed.Great evening meal and generous breakfast served by very helpful staff.Family run hotel with staff having pride in their work.Would recommend... read more

    June 2, 2021


Explore the fabulous Morecambe Bay from The Auckland Hotel

Morecambe Bay is located just south of the Lake District National Park. It is the largest expanse of intertidal mudflats and sand in the United Kingdom, covering a total area of 310 km².

With golden sandy beaches, and plenty for children and adults alike to discover, Morecambe Bay is the perfect place to relax, explore and enjoy.

Got a question? Just get in touch.

Our team are on hand to answer all of your questions. Just call 01524 412565 or use the contact form.

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